Posts Tagged ‘Fashion’
European Fashion Designer
It seems that Europe always one step ahead of the United States of America when it comes to fashion design. Whether you know it yet or not, this is what the takeoff and landing runways of Paris and Milan Fashion Week, probably not made at the U.S. airport jobs are hard, and if they do, Europe is probably more than cutting-edge trends. So what is it that keeps European fashion market before the U.S. market? Among the many things, fashion students speculate that the inventive European designers, who keep their eyes wide open and their collections fresh and innovative. For those of you in speculation about this phenomenon, here is a list of European designers, in the year 2011 shows airstrip that impressed young fashion enthusiasts, photographers, fashion magazine editors and seasoned veterans!
Daughter of Beatle Paul McCartney has, the British-born designer Stella McCartney, a success since the nineties. While some suspect that it was a utility industry because of its ultra-famous father McCartney has proven that he repeatedly immense talent and creative vision. After she graduated from college out of fashion in England, it soon became chief designer at the Paris fashion house Chloé appointed. Since then, she creates almost unanimously commercial success. Her latest collection for autumn 2011, the game with lots of delicious sexual ambiguity. McCartney has come loose, but tailored clothing, including jackets and blazers collar with a playful sensibility.
British shoe designer Nicholas Kirkwood has been thrilled by the fall in February / winter 2011 Fashion Week presentations. Relatively new as a fashion-industry insiders, the designer has defined virtually from scratch, which is believed to be in shoe design, with its sage nous, decorative collection. Kirkwood shoes are usually highly unthinkable, and they often sprout fur, feathers and beads. Often they have wild patterns, layered and different fabrics and materials, and always clever and unexpected angles. Kirkwood’s autumn and winter fashion shoes are really a pleasure.
The Italian and Japanese descent, Nicola Formichetti is the creative director of French fashion house, Thierry Mugler, and the chief designer for pop sensation Lady Gaga. Originally an architecture student, left the school and was Formichetti closely with the London club scene involved and immersed himself in the world of European street fashion. He finally got himself a job at a trendy boutique called The Pineal Eye soon on his way to art director and buyer. His talent was quickly from fashion editors, which resulted in various high fashion publications work, and finally, to recognize his position with Mugler. Formichetti The designs are often futuristic and hyper-sexual, suggestive of the club scene, he was once plunged as much in.
McCartney, Kirkwood and Formichetti are just three of the many innovative minds in the European fashion design. We look forward to the future fashion seasons, and the remarkable collections that they produce in the coming years.
European Fashion Facts
Flashback! Nearly four decades back – lifestyle fashion stores were the madness in the sixties where clothing retailers like Biba and Habitat large collection are offered to young consumers. They showed lifestyles model lines and made buyers think “which is better for me?” Most clothes members of the League for the coming era of the seventies, such as Marks & Spencer and Mothercare, from the big players on “Next” largely followed in the eighties preferred.
Meanwhile, ran the great Italian players, “Benetton” on the main road and offers colorful designer clothes for the whole family. Their strategy has resulted in affirmative strikingly contemporary window showcase all stores with independent units. The company was successful in Britain, but after a long standing in the market, testimony that they did not keep pace with the accelerated high fashion pressure by the other European competitors, now known as Mango, H & M and Zara.
Witnessed the emergence of these competitors on high street has successfully due to the greater demand for fast fashion. Styles said, in magazines and other advertorials are what people want to wear. Top designers have expansions of the collection, the people who can afford to spend their hard-earned money to create triple figure responds. This has led to the success of the affordable collection of European fashion brands
A Swedish player, offered readymade clothing H & M stores – filled with fashion collection at a reasonable price. The successful strategy was its slogan “fashion and quality at the best price,” innovative design, reasonably priced and competent logistics. Based in Stockholm, a team of 100 designers assures that nothing is imitated from the runway platforms. They are mostly inspired from street trends, movies, magazines and exhibitions. Impressively, the designs shelves within 2-3 weeks. High Profile H & M designer tie-ups with Karl Lagerfeld and Stella McCartney have all the collections available to the masses of humans resulted in lower prices. This strategy will be supported by huge advertising campaigns, which can easily compete with the big brands.
In a world of advertising and sales promotion, there is a shop that strategy, do not be penny on advertising, “Zara”, a wing of Europe has made biggest, rapidly evolving and most triumphant fashion apparel retailers, Grupo Inditex. Other well popular stores in similar chain Massimo Dutti, Bershka and Pull and Bear. Inditex operates stores across more than two thousand branches in 56 countries. The first Zara store in 1975 in La Coruna, Galicia, founded and currently operates more than 400 stores worldwide. Have seen over the last five years, sales increased by 25 percent over the previous year.
Zara has its own design and production facility in La Coruna, Spain, that the cancellation of the leading large outsourcing business, such as H & M has more than 900 companies. It is modern, offers up-to-date lifestyle yet standard clothing lines for men, women and children. Zara offers reasonably priced, radical clothing, but not of the highest quality, lasting only a few seasons.
Just like Zara, H & M also made designs on the shelves within three weeks. The range is cheap and small, but frequent, so that the consumer huge choice repeated visits to their stores to “What’s New” to see results. Zara has been established over ten thousand new designs to life and most of it is only available for several weeks.
Another Spanish player, Mango is a well-known multinational brand devoted to design, manufacture and sale of a rapid fashion and accessories for women. The clothing line includes Suit, Casual sports, and MNG Jeans. It might not be as large as H & M or Grupo Inditex has, but played excellent especially in the United Kingdom.
Seem absolutely no shopping malls with exclusive of these three brands. The pace of these companies respond to changing consumer demand, is a perfect testament to the retail, manufacturing and logistics expertise in the latest fashion industry are required. These new strategies have been developed in order to develop the ability to take advantage of the challenges of a competitive world.
Besides the diversification in product lines, there is one thing common in all these brands, “Intelligent Logistics”. Well-organized communication between the seller directly in the center and the producers, they lead to high-speed action game sales.
The fact is that buyers always prefer to shop smart and clever, what they do. Although she always her favorite designers, they have learned that a throwaway piece finish quickly from a retail store to choose their outfit. Play in all these low-cost retail perceptions on Friday, when people feel they have nothing to wear.
The retailers are sent in an air battle to the major catwalk trends from the drawing sheet for the shelves as quickly as possible.
What Happen With European Fashion ?
European fashion has taken the lead in the world since the 1950s when she invented fashion shows by accident. Count Giorgini was a designer who needs to sell some clothes, so he could eat. He came up with an ingenious idea, he invited several women to his studio, fed and entertained them with the hope that they would buy from him.
He had earlier asked a number of beautiful girls on his clothes and walk through the space estimate, so the ladies would and could make a body instead a table or a dummy. The ladies liked the idea and were open ended for the girls with the dresses and the event with a big sale. After a couple of rounds with the ladies, he decided to try the same strategy with the lower classes. They paid cash and paid immediately. In the women had to wait until she has to pay him.
He brought the same attitude with cheaper materials, but with the same design. Cheap wine and cheese were served, and girls did their thing again. Soon every designer and seamstress did the same everywhere in Milan, he moved to Rome and back and started the ball rolling without resting up today.
But Europe has lost its glamor and fashion element of surprise. Each time the Milan, Rome or Paris fashion season begins, you can expect the same thing but in different colors. In fact, many buyers tend to wait for the American and Asian designers and clothing creations. European designers have lost their contact, they still produce beautiful pieces, but they do not allow new blood to the front, they would always stay in the spotlight.
This is not possible, times change and people change. The world never stops turning and born to genius every day. They believe they have driven the market cornered when they lose too slow, in fact. New blood, new ideas popping up everywhere else, and they grow and change into the world of fashion. Dinosaurs disappeared because they could not evolve and adapt, the day may come when losing Paris, Milan and Rome, their leadership
to other places that have opened their doors and minds to new ideas and concepts.
European Fashion Gray has for many years, but the way in other countries and continents, a house made of light and movement. A short sleeve or long skirt is not to change and evolution is the evolution from the deep, real change, and they refuse to wave that swept the world with color and movement to close the freshness. Who knows if Rio de Janeiro or Buenos Aires, the fashion capitals of the world?